Selling baby clothes has become a lucrative business both for those that have their brands and those that do reselling.
In this article, I’ll share how you can make money selling baby clothes.
If you’re a parent, then you know how fast babies outgrow their clothes.
Parents also impulse buy cute and expensive outfits for their kids all the time.
If you’re planning on creating your brand of baby clothes or reselling used ones, that’s great news for you.
There’s money to be made in selling kids’ clothes.
Let’s dive into all the tips and tricks to help make money selling baby clothes.
Is It Profitable To Sell Baby Clothes?
It’s very profitable to sell baby clothes because parents will always buy clothes for their children.
How profitable you are depends on the type of baby clothes and the brand name that you’re selling.
If you’re creating your own to sell, then you need to do research and model it after other popular brands that people love already.
If you’re reselling baby clothes, then focus on the type of clothes and the brands that have high resale value.
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Is There A Demand For Baby Clothes and Accessories?
There is always a huge demand for baby clothes and accessories.
You just have to do some research and decide which clothes you want to make or resell.
Bamboo sleepers are all the rage in the mommy groups I’m a part of. The amount of money these pajamas go for is insane to me, but a lot of moms are obsessed.
The company Little Sleepies sells their bamboo pajamas for $34 a piece.
If you were to make clothes or resell clothes with the same bamboo fabric, you would see a huge profit as well.
Girls’ clothes tend to sell more than boys’ also, so make sure you pick the right niche for your clothing business.
As for baby accessories, hair bows, tutus, and bummies are the most popular styles.
Now that you know how profitable selling baby clothes can be, let’s take a look at how to start selling them to make money.
How To Start Selling Baby Clothes or Accessories From Home
To make a profitable business selling baby clothes or accessories from home, you’ll need to use some strategy.
Here are some things you should do to help you start the journey of creating, selling, or reselling baby clothes and accessories from home.
Research The Market To See What’s Selling
If you want to make money selling baby clothes, you’ll need to do a lot of research first to see what’s selling.
What are parents buying the most this year? Is it bamboo pajamas, Tutus, bell-bottom pants for girls, or gender-neutral clothing? What colors sell the most?
These are all important questions to answer. You don’t want to make the mistake of selling what no one will buy.
How To Do Research Before Selling Baby Clothes
Use Amazon for research
To research on Amazon, type “Baby girl clothes” in the search bar. Take notes of the age range that pops up.
Those are the ranges that people are searching for the most.
So if you want to make money selling baby clothes, you must be selling one of those age ranges.
From the search bar, we see that clothes are sold in an age range of 3-month intervals. 0-3, 3-6, 6-9, 9-12, 12-18, 18-24 months.
Next, click on any of the ages to see what colors are the most popular for that year.
It looks like green in different shades, gray, brown, white and the usual pink are the most popular colors.
So the baby clothes you’re selling should be in these colors if you want to make money.
You can use the same trick to search for boys’ clothes as well.
Use Etsy For Research
Etsy is the best marketplace for independent baby clothes sellers.
If you want to make money selling baby clothes, you need to follow the trends you see on Etsy.
That’s where a lot of moms go to shop for their kids because items can be made to custom order.
Head over to Etsy here, and type “baby girl clothes”. Take note of the auto-suggested words that Etsy gives you. Write down all the key phrases that pop up.
“Baby girl clothes winter” popped up when I did this the other day, and this time, the results are different. The auto-suggest tells you what people are looking to buy.
After you’ve decided what type of clothes you want to make based on Etsy’s suggestions. You need to decide the colors you will make them in.
For this, you’ll need to study the competition to see the color trends they’re using. Those are the same colors you should be using as well.
based on my Etsy research, I see that the same soft pink, brown, light purple, light orange, and earth-toned colors are popular this year
Pick A Focus (or Niche)
Once you’ve finished your research into what is trending and selling in the baby clothes category, it’s time to pick a niche.
Your niche is what area you will be concentrating on to make money selling kids’ clothes.
Will you be making clothes for girls only, boys online, baby, or a combination of all three?
Will your clothes be seasonal, birthday-focused, sleep-focused, or holiday-focused?
Sticking with one niche will help you grow and scale quickly.
It will also give you more authority in the space because your customers will know what to expect from you.
You don’t want to be the jack of all trades and a master of none.
Learn to Sew
After you’ve decided what niche you’ll focus on, it’s time to make the baby clothes.
If you don’t know how to sew, this will be very difficult. You will have to go and learn sewing before you can create baby clothes.
The best places to learn are through online courses found in Skillshare and Coursera.
Those will give you the foundation you need to create and cut patterns, as well as use a sewing machine to sew properly.
You can also learn to sew using YouTube videos.
If you need to, you can buy premade patterns on Etsy and Amazon to get started.
Build Your Inventory Before Selling
The next step to selling baby clothes to make money involves building your inventory.
You want to make sure you have enough clothes to sell before you start advertising yourself to the world.
You don’t want a situation where you get plenty of orders and can’t fulfill them, leaving behind angry customers.
How To Build Your Inventory
Buy clothes in bulk
You can build your inventory by buying the baby clothes you want to sell in bulk. I know a lot of people use Alibaba to order bulk clothing for resale.
Sell the clothes your kids have outgrown
You can also sell the clothes you already have at home that your kids have outgrown. You might as well make some money back for them instead of throwing it away
Use thrift stores
Some people go to yard sales, Goodwill, and other thrift stores to stock up on baby clothes to build their inventory. They then resell them for more money.
Sew the clothes yourself or contract it out
If you’ve learned how to sew and are confident in your skills, you can make the clothes yourself.
If you can’t sew, you can find a seamstress to make the clothes for you.
There are a ton of Facebook groups where seamstresses and kids’ boutique store owners collaborate to make clothes for a price.
I’m a member of a Facebook group called Seamstress Connection. There you can advertise your clothing needs and anyone who can make the clothes to your specifications will respond to you to coordinate further.
Bundle your items by theme
I’ve found that the best way to make money selling baby items is to bundle by theme.
This will allow you to list your items for a higher price compared to selling just one item at a time.
You can sell a bundle of winter clothes, gender-neutral clothes, sleepwear, sleep sacks, and holiday attire.
By doing this, parents will be more likely to buy from you because they’re getting everything they need in a bundle rather than shopping around for individual pieces.
If selling used baby clothes, use a resale platform
If you’re selling used clothes, you need to choose the right platform to resale from.
There are a few popular platforms like Thredup, Swap.com, and eBay. Some people also list baby clothes on the Facebook marketplace.
Get A Website To Sell Your Clothes From
Using a website to sell your baby clothes will help you make more money.
Platforms like Etsy and Amazon can be used when you’re just starting. Eventually, you’re going to need to get a website of your own.
This will help you control the sales of your baby clothes. You will have more control of the pricing.
You won’t have to worry about giving away a percentage of your profit due to Etsy and Amazon fees.
Shopify is an easy way to build a website for your products. You can accept payments on the platform and list beautiful pictures of your clothes too.
Use social media to promote your products
If you’re building a baby clothing store or an online boutique, you need to use social media to promote yourself.
You can reach so many people online who wouldn’t normally come across your products.
Social Media Sites To Use
VIP Facebook Group
Some people like to create VIP Facebook groups for their baby clothing brands.
This allows them to get exclusive members who buy their latest designs whenever it drops
You can also use Pinterest to reach moms who are looking for unique and cute baby clothes.
Lots of moms spend time on Pinterest.
Another great thing about Pinterest is that you can attach a direct link to the products on your website for people to buy.
That’s why it’s so important to have a website of your own or a Shopify store.
Going live on Instagram to showcase your latest baby clothes designs can also help increase sales and engagement.
Use scarcity as a sales tactic
One of the best sales tactics that helps drive sales in today’s market is scarcity.
Clothing companies release limited edition clothing and set a deadline for when they will pull it off the shelves.
That makes customers have what is known as FOMO (fear of missing out).
This FOMO results in huge sales for the company.
The baby clothing company called Little Sleepies has perfected the art of using scarcity as a marketing strategy.
They released exclusive prints of their pajamas for a short time only. And this makes bamboo-clothing-obsessed parents rush to buy them.
Their exclusive prints sell between $37- 49 dollars for a single sleeper pajamas.
So clearly this marketing strategy is a great way to make money selling baby clothes.
FAQ About Making Money Selling Baby Clothes
What baby item sells the most?
Baby items such as pajamas, onesies, and sleep sacks sell the most.
Sleep sacks are popular because parents often try different brands of sleep sacks until they find the right one for their baby.
This means selling sleep sacks will be profitable for you.
Short sleeves and long sleeve Onesies also sell well because those are everyday clothes that kids wear.
Another baby item that sells well is special occasion clothes for birthdays, Christmas, Valentine’s Day, etc.
These are items that parents use to take family photos so they are willing to spend a little more money on them.
What About Reselling Baby Clothes? You Can Do That Too!
What baby clothes are best to resale that are tending?
It’s best to resale baby clothes that are brand names and those that are currently popular among parents.
Some brands that parents love to buy are Gap Kids, H&M, Anna Anderson, and Zara. So make sure to resell baby clothes in this category.
How much should you resell baby items for?
You should resell baby items for 60-50 percent less than what you bought them for. This will allow your inventory to move quickly.
So if you bought a set of brand-name baby clothes for $100, you can sell it for $50 or $60.
The amount you should resell baby items for also depends on how much your competitors are listing their items for.
You don’t want your product to be more expensive than the competition. No one will buy from you in this case.
So make sure you study what your competitors are doing and copy their pricing.
What platforms are best to resell baby clothes?
The best platforms to resell baby clothes are online consignment stores like Thredup, Poshmark, Mercari, and Swap.com.
Baby clothes also resell well on eBay and Facebook marketplace.
Final Word On Selling Baby Clothes to Make Money
Selling baby clothes to make money doesn’t have to be a complicated business.
It can be as easy as listing your used baby clothes on Facebook marketplace or eBay for a price.
You can also sell other baby items as well, such as cribs, strollers, bassinets, and toys.
As long as they’re in good condition like new, they will sell eventually.
So don’t wait to start selling baby clothes and accessories today!
